Bustling Brentford

We’re still coming down from what has been a jam-packed, fun filled programme of events at our waterside neighbourhood The Brentford Project. 

Our week-long series of activities attracted over 5000 visitors with many vendors telling us it was the busiest they’d ever been. With the waterside location providing a scenic backdrop, the creative programme of experience-focused events was the icing on the cake in what has already been a fruitful year at Brentford with the unveiling of the newly completed Workhouse Dock. 

Activities for all 

The week provided something for everyone, all centred around the star of the show - our very own floating stage on the water. Adding an extra dimension to many activities starting with two ‘Barre on the Water’ classes. These were hosted on the floating pontoon by Bodies Built for Life (BBFL) founder Charlotte Alloway with the event attracting TikTok royalty; the ‘Gregorian Sisters’.

The pontoon also became the stage for an inspiring evening of flower arranging. Hosted by Richmond based florist, Bramble & Moss, participants were encouraged to indulge their creativity in making their own flower crown while enjoying a glass of Prosecco under the stars, definitely one for the memory banks.

Our newest onsite restaurant Rottura also got involved, creating an exclusive evening for lucky attendees who managed to grab a ticket for the sold-out experience. They were able to taste test a beautifully curated three-course menu inspired by Italy a week before the restaurant officially opened to the public. 

Bonding the community 

These immersive and carefully crafted events paved the way for community favourite ‘Festival on the Water.’ A day abundant with pop-up food and drink vendors, live performances on the floating stage and Duke of London’s much revered classic and supercar car boot sale selling vintage clothing, automobilia, artwork and vinyls. The day was a roaring success and fortunately the weather was on our side with visitors able to soak up the atmosphere in the sun and enjoy all that was on offer as they wandered through the neighbourhood experiencing Brentford in all its glory. 

Families were well catered for with Harlene The Hoola Queen hosting various Hoola classes throughout the day, and talented face painters were on hand to transform children and young-at-heart adults into their favourite characters and creatures. 

As Ballymore’s Laura Jeffery explains: “It was wonderful to see The Brentford Project thriving and being enjoyed by so many locals and new visitors to the area. 

“This programme events provided our popup vendors and long term businesses with a fantastic opportunity to interact with new and existing customers, encouraging people to visit our neighbourhood again in the future. The variety of events and activities on offer really ignited the imagination and essentially encapsulates what the Brentford Project is all about; bringing the community together and connecting people to the once neglected waterfront.”