Ballymore’s mission for ‘place-making’ won national industry recognition for the second year running by walking away with the Best Place-Making Marketing Campaign for its pioneering development at Goodluck Hope.
In its submission, the developer said: “Throughout Ballymore’s place-making marketing campaign, the aim has been to transform Leamouth Peninsula and in particular Goodluck Hope into a new riverside neighbourhood where people would want to live, work and explore.
“Utilising the riverside location and local amenities including the Faraday School, the extension of the Thames Clipper route, The Brick Brewery and the thriving artistic community at Trinity Buoy Wharf, all located adjacent to Goodluck Hope has meant Goodluck Hope has been popular with the target audience of young professionals and families.
“Ballymore’s legacy on the island, having created London City Island, has already set firm foundations securing the London Film School and English National Ballet that has led to the expansion of the site’s target audience to those interested in a place to be immersed in high quality art and culture.”
London City Island won the same category last year in the Property Marketing Awards, organised by the Worshipful Company of Chartered Surveyors with Estates Gazette, for “the campaign which most effectively promotes a place, e.g. a town or city, a high street or town centre, a business park or a Business Improvement.”
The winners in each of the 13 PMA categories were revealed by broadcaster Sophie Raworth at the awards ceremony in London last night.
Thomas Brown, chair of the PMA judges, an independent panel of marketing professionals, said: “The property industry is full of fascinating projects and excellent marketing campaigns, so reviewing the entries and creating a shortlist is never an easy task for the judges.”
The latest award comes after Ballymore was crowned Developer of the Year at the 2018 Property Awards, the property industry’s ‘Oscars’, saluting “an epic year for the business,” and confirms “the ambitious vision to create a mini-metropolis built on connectivity and integration” of Ballymore’s founder and CEO Sean Mulryan.
Goodluck Hope by Ballymore is a new riverside neighbourhood comprising of 804 homes located directly on the River Thames at the historic Leamouth Peninsula.
Further to winning this award, Goodluck Hope also received the Public Spaces Award at the New London Architecture awards.