Ballymore awarded world’s best website accolade
The company fought off competition from property developers around the world, including BPM in Australia and Swiss Property in Europe.
The decision to crown Ballymore was made by an esteemed panel of eminent judges including Lord Caithness who currently sits on the UK Government’s Communications committee.
The property developer launched its new online portal earlier in the year following a full rebrand. The website was developed as a content-rich platform, moving away from the ‘shop window’ format adopted by others in the industry.
To preserve content quality, articles on the site are written by influencers in the sector including critic Jonathan Glancey and architect Kent Jackson of SOM; each piece is curated by the site’s content director – former BD editor, Amanda Baillieu.
Ballymore head of communications Hayleigh O’Farrell explained: “I am delighted that we have won this award, a truly wonderful testament to the hard work that went into creating the website.
“Our new site was always intended to be more than just a showcase. We wanted to create something packed with inspiring stories and interviews that give our visitors a greater insight into design, arts and architecture. Drawing on her contacts and experience in the sector, Amanda has brought all her editorial experience to ensure Ballymore’s site has content that is engaging, insightful and very readable ‘.
Ballymore’s victory comes just two months after it was awarded the UK Property Award for best developer website. Earlier in the year, the company was also awarded the Large Developer of the Year accolade at RESI and named the Evening Standard Business Awards’ developer of the year.
Concluded Ballymore Chairman, Sean Mulryan, “2016 has been a pivotal year for Ballymore, we unveiled our new brand identity at the beginning of the year and our new website reflects this evolved company ethos. We believe our new brand and website truly encapsulates the company’s core values of art, culture and design, we are thrilled that our success has been recognised with this award win. This year we have completed more than 2,000 homes across our London development, and we have 7,000 more homes under construction, we have high hopes for 2017 and are looking forward to a busy start to the year.”